|
No one can predict the success rate of an ad campaign. However, the homeowners we mail to not only separate out the cards they are immediately interested in, but they also hold on to additional cards for which they have a future interest.
This puts the odds of long-term success in your favor. We have hundreds of examples from companies all over the country and would be happy to show you some successful ads from your category. With RSVP you will know exactly how your ad is performing by tracking every lead. RSVP offers a proprietary "Call Tracking" service.
Facts That Support Results
"90% of postcards received in the mail are read immediately."
(United States Postal Service)
"85% of people who sort the mail are primary decision makers on household spending."
(United States Postal Service)
"Only 11% of all newspaper ads are read. Ad sizes of 1/8 and 1/4 pages are rarely seen."
(Simmons Research Inc.)
"73% of people preferred direct mail for new product information and offers over e-mail (18%)"
(2007 Pitney Bowes study)
"On average every $1 you spend on direct mail advertising will bring you $10 in sales"
(United States Postal Service)
"The fastest growing segment of direct marketing is postcard packages. You can get more information on postcard mailings by calling RSVP the originator and leader of this advertising format."
(Jay Conrad Levison, Author of the best seller "Guerilla Marketing Weapons")
"Direct Mail is overwhelmingly seen as the best medium for providing ROI by a 2 to1 margin over the second best medium, the internet"
(Lightspeed Research)
|
